Exclamation Group

Exclamation’s principal, Thomas Serrano, was raised and educated in the epicenter of global style and luxury: France. After graduating from EDHEC Business School in 1998, Thomas went on to achieve a highly successful career in event design and production. His French roots allowed him to work and experience some of the most prominent Parisian agencies, catering towards leading luxury brands such as Chanel, and Cartier, as well as major corporations like Nespresso, and Microsoft.

Relocating to New York in 2008, Thomas launched Havas Luxe within Havas Worldwide, and subsequently created Havas Events North America. Thomas’ creativity and hands on approach guaranteed the success of local and international events and forged a new innovative approach to the world of event production.

Having immersed himself in New York's events scene for over a decade, Thomas established Exclamation Group in January 2020 with his partner Anastasia Nisenbaum. The pair created Exclamation Group with the vision of a boutique agency that specializes in crafting bespoke luxury and corporate events, as well as forging cultural and sports partnerships. Exclamation Group was designed to be a one stop shop for high quality, meaningful, and memorable events.

Currently, Thomas is also working on the I.N.E.S. (Initiatives for New Education and Socialization) foundation. Named after his daughter, this organization encourages underprivileged teenagers in France to follow their passions and achieve their dreams.

As the director of Exclamation Group, Anastasia brings an extensive background of specialized event management. With two Masters in economics and management (Polytechnical University and the Royal Institute of Technology) and specialized postgraduate event education (International Olympic Academy, Sotheby’s), Anastasia’s expertise lies beyond just the realms of business or event production.

Anastasia’s professional repertoire is distinguished by over a decade of expertise in international event management. Beginning her career with Finnish company, KTI Property Information as the Head of Russian Projects in 2008, Anastasia has been a versatile key player with roles focusing on research, analysis, and international event management. Events in Anastasia’s portfolio include Olympic Games, European Games, Asian Games, FIFA World Cups, Ice Hockey World Championships, US Open Events, Commonwealth Games, Formula 1 Events, and World Fairs.

Alongside her career in global sporting events, Anastasia also focused on freelance event production. This allowed her to further refine her expertise and diversify her portfolio, which also encompasses events in the arts, film, music, and business sectors. Throughout her international events career, Anastasia has focused on guest management and protocol, primarily for sporting officials and luxury VIP guests.

Since joining forces with Thomas Serrano in late 2019, Anastasia has concentrated on transforming her experience to elevate the newly formed boutique agency.

Anastasia’s nomadic background helps Exclamation to create one of a kind events not only in the US but all around the world.

Alisa brings a wealth of international experience to Exclamation Group, having joined the team in November 2021. With a diverse academic background, including a Masters in International Economics from Sochi State University in 2011, a Masters in Economic Strategies in Sport and Tourism from the Université Grenoble Alpes in 2012, and a Project Management Professional Certification, in 2023, Alisa has gained exposure to event management from a hospitality and operations perspective.

Alisa enhanced her strong academic foundations through her involvement in key departments for major global events. This includes Olympic Games, the World Fair, and multiple FIFA and Formula 1 events. Having been involved in the essential areas such as operations, marketing, and hospitality, Alisa is able to support Exclamation Group in each and every aspect of a bespoke event.

Joining the Exclamation team in 2021, Alisa’s experience aligns perfectly with the reputation Exclamation had already built towards exceptional guest-driven service. With a developed background in project management, Alisa is essential to ensuring that every event we produce is expertly crafted, creating a seamless transition from the ideas staged to a truly magical experience.