Van Cleef & Arpels
45th Anniversary Celebration | LA
Challenge
for Van Cleef & Arpels top 140 VIP clients in LA, showcasing some of the most unique and coveted pieces.
Design and produce a custom
High Jewelry Exhibition and private dinner
Solution
The evening began with a red-carpet entrance and cocktail hour at the boutique that was re-purposed for guests to preview the exhibition.
The walls of the boutique donned custom graphics with descriptions of famous pieces, as well as images of top celebrities such as Elizabeth Taylor wearing Van Cleef & Arpels.
A runway stage was created in front of the projection wall where a live musical performance was set during dinner and models presented before walking through the crowd for guests to view the pieces from closer and interact with them.
Guests were then escorted to the Beverly Hills Montage Hotel where the ballroom was turned into a California Oasis.
We designed an 80-feet projection screen which showcased custom live imagery of iconic Californian landscapes, all inspired by the jewelry.
As guests enjoyed a multi-course meal, afterwards they were able to try on pieces and preview the High Jewelry collection, all available for purchase.
The following day, guests were invited back to the boutique by appointment to purchase their favorite pieces of the evening and new collection.
Result
An extraordinary yet confidential showcase of Van Cleef’s infinite beauty and inspired creations
within a lavish dinner show and some extraordinary sales!