Solution

The evening began with a luxurious red-carpet entrance and cocktail hour.

Guests were welcomed to the repurposed boutique specifically for this exhibition. The walls of the boutique donned custom graphics with descriptions of famous pieces, as well as images of top celebrities such as Elizabeth Taylor wearing Van Cleef & Arpels.

A runway stage was created in front of the projection wall where live music accompanied dinner. Additionally, models showcased

The evening progressed in the Beverley Hills Montage Hotel where the ballroom was turned into a California Oasis. Celebrating 45 years of Van Cleef & Arpels in California, guests were whisked away on a journey of vast coastlines, dramatic mountain ranges, and expansive national parks.

We designed an 80-foot projection screen, showcasing the jewelery collection surrounded by the natural beauty which it was inspired by.

After the multi-course gourmet dinnerl, guests were able to try on those unique pieces and preview the high jewelry collection.

Following the event, guests were invited back to the boutique by private appointment to purchase their favorite pieces of the evening.

The breathtaking and elite showcase of Van Cleef’s infinite beauty was immortalised through the distinct Californian landscape and resulted in some extraordinary sales!

the high jewelry collection before walking through the crowd inviting guests to view the pieces from closer and interact with them.