Solution

We knew the perfect venue to host this sparkling rebranding. Redesigning the space to fully embrace the Crystal galaxy theme, the Rainbow Room on Fifth Avenue was transformed.

Focusing on the relationships between Swarovski’s brand executives and representatives from more than 230 valued business partners, we offered comprehensive A to Z event management, event design and production support.

Guests enjoyed rooftop fine dining with stunning views of St. Patrick’s Cathedral. The following day, all guests were invited to 620 Loft and Garden for a bespoke marketing program and product review as well as getting a first glimpse at the new collection.

As the night continued and presentations ended, suspense built. The room filled

Just like The Rainbow Room, we transformed the white gallery into a bedazzled Swarovski Crystal jewelry exhibit, holding over 22 displays.

with bated breath as Swarovski revealed the new face for their global campaign, Karlie Kloss.

The new #HowYouSayIt social media campaign and video were also released, signifying Swarovski’s steps into the future.

The market week rendezvous turned into a team building event, with Swarovski stakeholders from the USA and all around the world connecting!

The #HowYouSayIt campaign gained popular attraction and was viewed by over 300, 000 people!”