Solution

This exhibition combined Swarovski’s heritage, and strong cultural influence, with iconic fashion and beloved celebrities. These two assets were guaranteed attract the young target audience and saw many iconic celebrities such as Michael Jackson, Elton John and Lady Gaga!

Drawing on previous partnerships between Swarovski and iconic brands Chanel, Dior, and Saint Laurent, historical friendships and collaborations allowed guests to catch a glimpse into the behind-the-scenes world of Swarovski.

a spectacular exhibition in Shanghai named "Swarovski Sparkling Secrets.

Visitors weaved through the exhibit, as the secrets of Swarovski’s story and tradition unfolded. The Old Convention Centre in Shanghai and Daelim Museum in Seoul provided rich cultural connection and elegant settings.

The exhibition brought a modern and relevant twist to the traditional world of crystal making. Guests were invited to explore the mesmerizing digital mirrors. The mirrors showcased a dazzling selection of Swarovski gems, enticing viewers to indulge in the allure of radiant reflections and intricate designs. With a simple touch, guests were able to instantly transform their appearances, and share their new jewels on their social media.

We conceived and designed

Posts about the experience rapidly spread across Chinese social media, turning the exclusive event into a globally inclusive online experience

over 120.000 tickets sold in Seoul.

Swarovski was able to capture the hearts of the young and fashionable, proving that even though some desires lay hidden in the dark, Swarovski crystals glisten in the light!"

Due to popular demand, the exhibit traveled around Korea and Japan, with