Swarovski
Sparkling Secrets Exhibition Tour | Shanghai – Seoul
Challenge
Formerly a popular and beloved brand in Asia, Swarovski was losing traction and awareness with the younger Asian demographic.
How to attract this new demographic?
Solution
To appeal to the younger Asian audience, we combined Swarovski’s history with famous pieces of fashion belonging to celebrities made with Swarovski crystals.
We secured partnerships with iconic brands such as: Chanel, Dior and Saint Laurent. The exhibition brought a modern and relevant twist to the traditional world of Swarovski crystal.
a spectacular exhibition for Shanghai that we named "Swarovski Sparkling Secrets".
Visitors weaved through the exhibit, as the secrets of Swarovski’s story and traditions unfolded, room after room, thanks to interactive media.
We conceived and designed
Result
Posts about the experience rapidly spread across Chinese social media, turning an exclusive event into an inclusive online experience!
Proving that even though some secrets lay hidden in the dark, Swarovski crystals ultimately glisten in the light!
Swarovski was able to reposition itself and capture the young, fashionable audience’s heart. Proving that even though some secrets lay hidden in the dark, Swarovski crystals ultimately glisten in the light!
Due to popular demand, the exhibit traveled around Korea & Japan!
Over 120.000 tickets were sold in Seoul.