Solution

You deserve to look like a million bucks.

We wanted to invent and tell a story that not only showed off the scent but also the design of the perfume

Referencing "Million's" bottle shaped like a bar of gold, and "Lady Million’s" diamond form, we personified the fragrances, turning them into elegant brand ambassadors.

In collaboration with retailers Macy’s and Sephora, these celebrities appeared at 11 flagship stores in a gold armored SUV. Surrounded by a motorcade of golden Harley Davidsons, the debut of Mr. Million and Mrs. Million was a glistening one-in-a-million scene.

Contrary to the expected gold bars and diamonds, anticipating paparazzi and casual bystanders were dazzled by a dashing gentleman and his femme fatale. Charming their audiences, the powerful couple shimmered in style.