L'Oréal
Global Consumer Goods Forum | Closing Gala Dinner | NYC
Challenge
An Iconic Event for an Iconic Brand in an Iconic City
with Iconic Talent centered around L'Oréal's signature phrase,
"What’s beauty worth?"
Solution
The theme keyed-in on the energy and talent of New York City, resulting in an unforgettable evening for L'Oréal's brand to 800 international C-Level executives at the closing gala dinner of the Global Consumer Goods Forum.
Pier 60, and its jaw-dropping waterfront views was the dramatic backdrop for the event.
A customized show performed 'a capella' by 45 singers and dancers interpreting the most famous songs of NYC Broadway shows!
For the pinnacle of the evening, we came out with the idea of
A jazzy, Cotton Club themed cocktail hour, beckoned back to the heyday of the 1920’s Harlem Renaissance; A soulful gospel choir greeted guests as they made their entrance on the red carpet.
An all-star cast of Broadway stars sang "New York, New York" as guests sang along; Culminating in an explosive custom fireworks display that lit up the night sky above the Hudson River, with the stunning New York City Skyline behind.
a surprise appearance by the Queen of Soul, Aretha Franklin.
Result
A once-in-a-lifetime concentration of icons – L’Oréal, Aretha Franklin, New York City – for a closing dinner that left all the participants raving!
The wrap-up and indisputable answer to L’Oréal’s "What’s beauty worth?" question? R.E.S.P.E.C.T … by Miss Aretha Franklin!