L'Oréal
Global Consumer Goods Forum | Closing Gala Dinner | NYC
Our challenge
with Iconic Talent, all centred around L'Oréal's signature phrase, “What’s beauty worth?”
To create an Iconic Event for an Iconic Brand in an Iconic City
Solution
Centring around the energy and talent of New York City, the Global Consumer Goods Forum resulted in an unforgettable evening for L’Oréal's brand, with 800 international C-Level executives in attendance at the closing gala dinner.
This stunning event was set at the stage of Pier 60, known for its jaw-dropping waterfront views.
A customized "a capella" performance
The highlight of the evening was
A jazzy, Cotton Club themed cocktail hour transported guests back to the heyday of the 1920's Harlem Renaissance and a soulful gospel choir greeted red carpet guests upon arrival.
To finish the night, an all-star case of Broadway stars sand "New York, New York" with guests singing along as the Hudson River and stunning New York City skyline were illuminated by a bright and explosive custom fireworks display.
a surprise appearance by the Queen of Soul herself, Aretha Franklin.
with a talented case of 45 singers and dancers interpreted the most famous songs of NYC Broadway!
The evening led to an indisputable answer to L’Oréal’s "What’s beauty worth?" question. Of course it was R.E.S.P.E.C.T … by Miss Aretha Franklin!
The evening showcase legendary icons — L’Oréal, Aretha Franklin, and New York City — culminating in an unforgettable experience and a night that left all the participants raving!
