Kering
1st Group Leadership Meeting Americas | Miami
Challenge
Celebrate the group’s rebranding from PPR to Kering while informing, engaging and thanking the guests at the same time.
Design the first ever
"Imagine: Americas conference" for 140 top executives
across all Kering Brands: Gucci, YSL, McQueen, Stella McCartney, Puma etc.
Solution
We chose Miami due to its easy access for both attendees from the US and from Latin America.
We picked the Palms Hotel for its boutique feel and meeting space, but even more so for its eco-consciousness, that reflects on Kering’s values.
We secured Jeff Chu, Editor at Large at Fast Company, as the moderator for panels, as well as speakers such as Mick Ebeling, founder of "Not Impossible", to join the discussion.
The 1.5 day program consisted of addresses by internal leaders, CEO panel discussions, inspiring external speakers and collaborative breakout sessions.
The program included an afternoon of team building activities, which included sports (beach Olympics, water sports), culture (art deco walking tour, Perez Art Museum tour) and environment (visit to the Pelican Harbor Seabird Station)
The conference also featured a rewards dinner at a The Biltmore, a beautiful and historic hotel.
Result
Following the event, a survey was given to all attendees in which we received
a 4.5 average minimum on every aspect of the event,
from logistics, to content, to activities!