Hublot | Samuel Ross
Description | NYC
Challenge
it is the type of collaboration between 2 global icons that makes our agency even more meaningful today.
When Hublot and Samuel Ross (Founder of the fashion label A-COLD-WALL) partner for the launch of a new watch
Solution
Hublot, through Terres Rouges agency in Paris, needed an event partner in New York that is fluent in luxury, design,
full large scale production
and extremely detail-oriented in logistics in order to deliver two large activations in two separate locations in no time.
This new watch, a new piece of art that brings a new perspective and a new visual language to watchmaking,
was revealed in a 48 hours pop-up boutique, totally transformed for the occasion in the heart of SoHo.


Result
In the meantime, the Hublot 5th Ave flagship was unveiling a giant vertical installation on its entire façade
Both artistic experiences needed to be bold and impactful to match
to tease and announce to the world its new Big Bang Tourbillon.
the ambition of this unique collaboration where orange was the dominant color of choice!