Hublot, through Terres Rouges agency in Paris, needed an event partner in New York that is fluent in luxury, design,
full large scale production
and extremely detail-oriented in logistics in order to deliver two large activations in two separate locations in no time.
This new watch, a new piece of art that brings a new perspective and a new visual language to watchmaking,
was revealed in a 48 hours pop-up boutique, totally transformed for the occasion in the heart of SoHo.