"White space" was the conceptual anchor. It became the inspiration for the event design.
The stage-set was inspired alluded to the blank, white sheets of paper that designers face as they went through the five-year long process of designing the car.
To reinforce the sensation of movement, dynamics and speed of the vehicle, the screens were multi-facetted.
The backdrop enveloped a stage shaped like a paper sculpture installation – a perfect canvas and sleek surface to project Ford designers’ sketches and blueprints.
The music was composed specifically for the event and dramatized the slow and long-awaited entrance of the Evos onto the stage.