Dom Pérignon
Andy Warhol Limited Edition Launch | NYC
Challenge
As a closing event to New York Fashion week,
launch of The Dom Pérignon’s Andy Warhol-inspired bottle collection.
Solution
Our creative approach was to recreate the vibe of Warhol’s legendary Factory — An event as colorful and playful as Warhol’s palette.
Our crescendo to the unveiling was the giant light boxes of the bottle images that surprisingly emerged from the dark,
before a formal tasting and toast to both Dom Pérignon and Andy Warhol.
200 exclusive attendees were treated to a seated dinner surrounded by splashes of pop color art installations, interspersed with Dom Pérignon bottles and throwbacks of Warhol’s silkscreen art pieces
To much surprise, polaroid cameras with pop-art filters were offered to the guests so they could keep fine memories of the evening and their interaction with the brand.
A loft-style, Michelin Star restaurant in New York’s Meatpacking District became the stage for the private event.
Result
Guests danced the night away at a nightclub on the first floor that played tunes from the golden days of Studio 54!
went beyond the client’s expectations to bringing to life the collaborative collection of Andy Warhol and Dom Pérignon:
We successfully transformed the space into a replica of Andy Warhol’s famous Factory and
it felt as if it had happened in real life!