Our creative approach was to recreate the vibe of Warhol’s legendary Factory — An event as colorful and playful as Warhol’s palette.
Our crescendo to the unveiling was the giant light boxes of the bottle images that surprisingly emerged from the dark,
before a formal tasting and toast to both Dom Pérignon and Andy Warhol.
200 exclusive attendees were treated to a seated dinner surrounded by splashes of pop color art installations, interspersed with Dom Pérignon bottles and throwbacks of Warhol’s silkscreen art pieces
To much surprise, polaroid cameras with pop-art filters were offered to the guests so they could keep fine memories of the evening and their interaction with the brand.
A loft-style, Michelin Star restaurant in New York’s Meatpacking District became the stage for the private event.