Bulgari
High Jewelry Collections Launch | NYC
Our challenge
Our challenge was to create an unparalleled Bulgari experience. The brand planned to launch three of their latest high jewelry collections welcoming the momentum of high jewelry sales before the holiday season.
To create a one-of-a-kind gala dinner experience
for 120 of Bulgari’s most valuable clients in NYC.
Solution
The night began with a lighting installation on the grand steps of the NYC public library, paired with a champagne reception in the beautiful Astor Hall. 15 models walked down the grand white marble staircase.
To create a memorable experience, Exclamation crafted a sophisticated immersive experience in the form of a gala dinner.
A dynamic multimedia show highlighted the stunning architecture of the Astor Hall as the models joined Bulgari’s President in front of a modern lighting installation recreating the iconic entrance of the historical flagship in Rome.
During the seated dinner, three jewellery collections were split into three magical worlds, each introduced by a runway show and ballet during dinner service. Guests were immersed through all angles by multiple video projection screens and mesmerising decorations.
Beginning on the Island of Capri and ending with a fireworks celebration over the Spanish Steps of Rome, the entire evening was a never-seen-before journey through the brand’s origins and glamourous culture.
Bulgari’s hospitality continued following this captivating gala experience. They continued to host their clients with beautiful accommodation, transportation, entertainment, dining, and private boutique appointments to preview the high jewelry collection live.
