Bvlragi
High End Jewelry Launch Collections | NYC
Challenge
Create an unparalleled Bvlgari experience to reveal the brand's 3 latest High Jewelry collections, while growing brand awareness and building High Jewelry sales momentum, leading to the Holiday season.
Create a one-of-a-kind gala dinner experience for 120 of
Bvlgari's most valuable clients in NYC
Solution
The night began with a champagne reception in Astor Hall where 15 models walked down the grand white marble staircases, joining Bvlgari’s President in front of an LED archway replica of Bvlgari’s flagship store in Rome.
The 3 jewelry collections were split into 3 worlds. Each world was introduced by a 15-models show and ballet during dinner service, as curated content was displayed on multiple 12 x 12 video projection screens.
Beginning in the island of Capri and ending with a fireworks celebration over the Spanish Steps of Rome.
The entire evening was a never-seen-before journey through the brand’s homeland and glamorous culture.
Over the next few days, Bvlgari continued to host their clients as they experienced first-class hospitality, accommodations, transportation, entertainment, dining and private boutique appointments where they could preview the high jewelry collection live.
The beautiful and talented Morgan James closed out the evening with songs like "Crazy In Love" and "Empire State of Mind" that had guests on their feet.
Result
A huge success: Very positive feed-back from both the brand and their prestigious clients.
Sales at an all-time high!