Solution

Our creative aim was to transport guests into Andy Warhol’s legendary factory and to create an event as colorful and playful as his palette.

Warhol’s factory was set in a loft-style, Michelin start restaurant in New York’s Meatpacking District.

The evening culminated in the grand unveiling of giant light boxes displaying the bottles, as if emerging out of the dark,

followed by a formal tasting and toast to both Dom Pérignon and Andy Warhol.

200 exclusive attendees were invited to this private event and treated to a seated dinner surrounded by splashes of colour. Bright pop art installations were interspersed with Dom Pérignon bottles and Warhol’s iconic silk screen prints.

Much to their surprise, guests were also offered polaroid cameras with pop-art filters in order to create lasting memories of the evening and their interaction with the brand.

Guests were transported into a replica of Andy Warhol’s famous Factory and danced the night away at a nightclub on the first floor.

The tunes from the golden days of Studio 54 helped bring to life the collaborative collection of Andy Warhol and Dom Pérignon, going beyond the client’s wildest dreams.